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Schema Mark Up for SEO

Why to Integrate Schema Mark Up into Your Web Pages

Top companies including Microsoft, Google, Yahoo, Bing, and Yandex in collaboration have created way back in 2011. Schema is an advanced semantic vocabulary with the goal of creating a structured data markup that all search engines can understand. It is a particular vocabulary of microdata that can be added to HTML to enhance the representation of a page in SERPs capable of producing context to an otherwise ambiguous web page.

Take a Look at How Schema Markup Works?

Schema tells the search engines what the content means, not just what it says. When a search engine crawls your website, it is trying to get a sense of your navigation, layout and content. Marking up your webpages with structured data means that a search engine can ‘read’ them more easily and understand what the content refers to and the content on your website gets indexed and returned in search results. It assigns meaning to the content, rather than just telling the search engine what the page says. Adding Schema markup to your HTML improves the way your page displays in SERPs by enhancing the rich snippets that are displayed beneath the page title.

Types of schema mark-ups that can be used across all sites:

  • Organization Schema Mark-up: This type of schema mark-up assists to generate the brand signals that augment the entry of knowledge graph and the website snippet present in SERPs or search engine result pages. Ensure to specify the links of the social profile, logo and the contact information of the corporate.
  • Breadcrumbs Mark-up: The breadcrumbs schema permits to mark up the breadcrumbs on a site to develop snippets rich in breadcrumbs for pages in SERPs.
  • Website Schema Mark-up: This type of schema mark-up develop site links search box feature for the brand SERPs that can assist a site name to feature in search results.

Can Schema improve SEO and search ranking?

Schema markup makes your website easy to read for search engines to properly categorize, find and display your site’s content. Definitely it is going to help the SEO of your site. But when it comes to improve the ranking of your website, no evidence has been found that suggests microdata has a direct effect on organic search rankings. Nonetheless, it does improve your site’s rich snippets. It does help to your site to appear more prominently in SERPs. According to the market experts, Schema Mark Up has immense potential to prove valuable to the overall digital growth of your business indirectly.

Types of items described by Schema

Structured data can be used to mark up all kinds of items from products to events to recipes. It is most often used to provide additional information about the following:

  1. Events
  2. People
  3. Organization
  4. Products & Offers
  5. Reviews
  6. Creative Work
  7. Place
  8. Videos
  9. TV Episodes with Ratings
  10. Recipes and More

In particular, the initiative has taken a giant leap towards creating a de-facto standard through the collaboration of three industry giants; Google, Microsoft and Yahoo. Schema is relatively easy to integrate into your webpages.


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