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internal content linking

The Importance of Internal Content Linking to Rank Well in SERPs

It is easy to get sucked into the glamorous and glitzy world of search engine optimization tricks. The executives and digital marketers bother about website audits and the latest trends regarding Google algorithm updates but they forget about the basics of SEO that is internal linking. Internal linking is the framework of the house known as SEO; it helps in navigating the space between rooms, makes the space intuitive and comfortable and also controls traffic flow. Unfortunately, many people do not realize the importance of this and create blogs without it.

Lack of internal content linking can leave you without shares, user engagement and essential traffic. If you are not using your content to generate back links then your audience will be neglected in the long run.

What is Internal Linking?

Internal linking means connecting a page of your website to another page within your website. This kind of linking guides users to find more relevant content in a sequence. This increases inter readability thus engaging more users to your website. In fact, even if you are consciously not using it, your website is using it. Any website which offers navigation from the homepage to other pages contained within the website is using this mechanism. This is a priceless SEO maneuver which is incorporated into written content as well.

The Beginning

Internal linking is relatively new. Earlier a process called “silos” was used to fetch traffic for a particular page which now has fallen off the rack. These days internal linking is used for generating high traffic and high-quality, user-friendly page linking.

Some search engine optimizers have the question that seeks to know what impact does internal links have and particularly in what number should they be present. The answer to this query is negative. The stress here is on the minimum and not the maximum. This means Google trusts your content and the fact that it has relevant topic material which keeps readers on the page. This translates into boosted SEO and more visitors and diminished bounce rate.

However, there are certain points to internal linking which should not be done. Remember, not to create huge site footer with keyword links which appears stuffed and attention fetching. Moreover, it appears non useful to the reader as well. Never place spammy links on your website footer. You do not need to “nofollow” footer links. This is irrelevant.

Why Internal Linking Matters

Internal linking is one of the vital factors causing the ebb and flow of SEO on a daily basis. It serves multiple objectives like improving the indexability of website and also facilitating easy navigation. 3 major reasons for its importance:

  1. Website Navigation- It helps Google crawler bots to navigate your website. Google uses crawler to sift through the content of a particular website, navigate through the pages and index them. Bots take long to index pages in the absence of good link structure. By preparing a good inter linking structure you help Google to index pages faster which enhances the ranking of a website on SERPs.
  2. Increased Backlinks- Internal linking is the best way to generate better backlinks to your website. The best of backlinks always link to internal pages and the homepage. Unfortunately, most of the times homepages are the ones that are backlined but having a good internal linking strategy will provide better SEO as a result improved ranks.
  3. Internal Pages Made Strong- A great internal linking strategy makes the internal pages of your website stronger. With more number of pages, your website will contain better link juice distributed throughout the website. This makes the pages stronger.
  4. Increased Value of Content- The content value increases with a valuable anchor text and internal linking because it makes it easy for the readers to discover the page and also for other relevant websites to find your content worthwhile. A good anchor text helps Google bots find your page.
  5. Happy Users- Internal linking also creates happy users because they can find useful content through internal linking. Users stay on your website longer thus creating more value for readers.

Using Internal Linking in a Smart Way

Internal content linking is valuable but not everybody can use it effectively. The first thing you should remember is that internal linking has no value in absence of a good content base. Keep your content base updated which is the foundation of great internal linking. The rest of the points include:

  • Content Heavy Links- Link content heavy pages to device a good strategy. Link them according to the relevance of the topic. Adding value to the user experience is the objective and that can be done by inter linking content dense pages.
  • Descriptive Anchor Text- Create an anchor text that is descriptive; that talks about the page so that users are interested to click on it. However, remember to link only 5 words at a time; linking entire sentences can be perplexing.
  • Moderate and Update Links- Use your old write ups to link afresh. It also provides more value to readers by ensuring users are not visiting useless content. In addition, Google also crawls the content again by indexing it which improves SERP ranks. Note that adding links to the most recent content will do the same as above.
  • Linking Multiple Internal Posts- Link old articles to new ones which improves it freshness value and thus improves ranks on search engines.
  • Keeping Links Logical- Place links which add value logically and not at random. Random linking will drive away readers. Add links which genuinely benefit users.

Following these steps will definitely provide you with better internal linking tools so that you can have improved rank and provide better user experience. Avoid being spammy and enjoy great ranks on search engines. Be SEO friendly!


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