SEO spam techniques are still being used at large in spite of Google updating its algorithms. Whatever fixes have been in vogue, they are not for permanent use and are also not up to the mark. There is a large number of search engine optimization specialists who employ various spam techniques which violate Google My Business terms and yet continue to do well in the SERPs. There are several business owners who are using spam techniques to rank better by using their keywords. There is another significant issue making rounds which is the fact that MapMaker has been shut down by Google. The edits will continue to be displayed but only through Google Maps.
The Possum update had a positive impact on the overall system. However, the root problem like existence of multiple business listings still existed. Some businesses have actually been hit very bad and they have sued Google for faking spam listings. The results on Google are being manipulated whether people are spamming or not.
Google’s My Business Guidelines states that:
“Your name should reflect your business’ real-world name, as used consistently on your storefront, website, stationery, and as known to customers. Accurately representing your business name helps customers find your business online.”
What does it Translate Into?
Various businesses are using their keywords within the business name to get ranked well on the SERPs. According to them, you simply need to rename your business by including the keywords in it. This practice is becoming more common because people can see that it is functioning. If you take a close look, you will find that more and more keyword-stuffed-location-based business names are appearing on the SERP every day. This is also compelling them to use phrases that do not have any direct connection to the business.
Curbing Manipulation of Local Results
There are various ways to manipulate Google my Business result and through the following points we will focus on some of them and how to curb them as well.
Unfortunately, the future is bleak unless we make a lot of noise and be proactive about reporting it. Reporting about listings and reviews that flout guidelines should be the norm. In case, the listings are not being removed, take them up to Google My Business Community Forum. Avoid spamming local results and stay updated on Google My Business guidelines. Finally, whatever you had reported against will come back and thus be prepared for it. Do hold on to the hope of levying serious penalties.
Javier Quincoces on 02-Mar-2018