Google claims that the inclusion of schema microdata is not currently used as a ranking signal. However, it does improve your site’s rich snippets, which can help your site appear more prominently in SERPs. It assigns meaning to the content, rather than just telling the search engine what the page says.
In today's generation, as the number of smartphone users have increased, the use of smartphones when searching for information has also increased considerably. Here are some important tips that you need to follow to make your website SEO friendly.