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Google Penguin Update

Google Introduced Constant and Real-Time Updates with Penguin 4.0

Google algorithm update happens to be the most effective assistance in the world of white-hat search engine ranking system. Introduced on April 24, 2012, with the codename “Google Penguin”, it has undergone updates to suit every state of affairs. Purpose of which was ideally to ensure that, any sorts of black-hat SEO techniques can be curbed with full diligence. The best revise till date is that, Penguin 4.0 is ready in action with which real-time updates will be a reality.

Guiding principles mentioned in “Google’s Webmaster Guidelines” got prepared to ensure that, websites inculcated with quality digital marketing strategies gets to gain dominating position in the search engine. That, not a single stone remains unturned to serve such purpose, regular up gradation was a common phenomenon in keeping this algorithm functional. However, after two long years (since the last was Penguin 3.0 that occurred on October 17, 2014) the update is here again and this time it is even better.

Let’s have a productive sneak-peek on the crucial attributes of this most up-to-date and effective Penguin 4.0:

  • The updated algorithm is no more limited to the website only but its impact is also applicable in other segments like: pages, folders, domain, etc.
  • Anything and everything of organic ranking would be taken into account
  • A consistent re-crawl and re-index system of Google is also present in this update and with more promptness
  • More page oriented results and “more granular”
  • It is a constant process hence, there is a conformation for an end to any further updates

To have a more comprised view on the same, one can abide by the declaration made by Google that says, “With this change, Penguin’s data is refreshed in real time, so changes will be visible much faster, typically taking effect shortly after we re-crawl and re-index a page.” Nevertheless, there are various other technical factors too and to get familiarize with those, settling with deft team of digital marketing is always industrious.


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