Multiple new features of AdWords have been brought in by Google throughout 2016 and the beginning of 2017. It clearly signifies that paid advertisers must reinforce their campaigns in a proper way. It is an accepted fact that Google always comes up with updates and features to improve your campaign’s performance in different ways.
Over the past few years the new AdWords interface has been steadily rolling out. Google has announced that the complete version will be available to everyone at the end of this year. It will definitely take some time to the users to adjust with fresh layout and a new look. The features will offer greater ease of use and some amazing incentives.
Here we are highlighting exclusive new features that you may find in the coming new release of AdWords.
Google has made it a point to begin designing their ecosystem with user intent in mind. Expanded texts ads offer advertisers more room to tell users about their products and services. The extra space also allows users to better understand what an advertiser is providing before they click on an ad.
Expanded texts are already in most Google AdWords accounts so you can experiment creating new ads with longer text. These new ads with the extra space should help marketers and users communicate better and make a valuable connection between a user’s intent and a product or service.
Using the new UI, you can access the new promotion extension. You can display and link to a specific offer in text ads. The tag icon in the new design will promote it on the page.
The new interface has the options of household income reporting and targeting for search campaigns from the Demographics tab. In the previous version it was only through the location targeting that household income targets can be applied. You can also set bid adjustment to the campaign or ad group level.
You can use pre-configured audiences that the Analytics team has developed to cover many of your use cases, you can create new audiences from scratch, and you can import any of your existing segments to use as the basis for new audiences. Once you’ve developed an audience, it becomes available in the accounts you select, and you can put it to work right away as part of a campaign or experiment. In the new framework, Bid Only has been renamed as Observations and Target and Bid has been renamed as Targeting.
There are several other exciting features that are lining up for coming with the interface, that includes:
Landing page experience is AdWords’ measure of how well your website gives people who click your ads exactly what they’re looking for–quickly and effortlessly. In the new interface advertisers will get complete insights on their different landing pages in a single place. The primary goal of this feature is to help advertisers optimize for better user experiences and improve ad performance, especially on the mobile platforms. This facility will be available for the users at the end of this year.
Business owners who have captured loyalty program emails during the sale, may enjoy the option of importing store transactions into AdWords directly or through a third party. The release of this feature is yet to be finalized, but it is expected that it will be available in the new UI at some point this year.
AdWords was introduced sixteen years ago and since then we’ve seen a huge departure from the how people search the internet. To make managing large amounts of data and several different campaign types easier AdWords has created a new more powerful tool that is simpler to use. Google has vowed to create a tool that is more in tune with advertisers objectives regardless of experience or size.
Javier Quincoces on 02-Mar-2018