Hyper Text Transfer Protocol Secure (HTTPS) is the secure version of HTTP, the protocol over which data is sent between your browser and the website that you are connected to. The ‘S’ at the end of HTTPS stands for ‘Secure’. Using HTTPS, the computers agree on a “code” between them, and then they scramble the messages using that “code” so that no one in between can read them. This keeps your information safe from hackers. It means all communications between your browser and the website are encrypted.
The efficiency of keeping the site visitors’ information safe made it preferred choice for payment transactions by websites that dealt with money primarily online banking and online shopping order forms. But the growing need of internet security and the threat of data theft prompt Google to take an effective action. The search giant has put in strong HTTPS encryption by default in Chrome. Web browsers such as Internet Explorer and Firefox also took the same path and started to display a padlock icon in the address bar to visually indicate that a HTTPS connection is in effect.
Google puts top-priority to security and after the announcement of treating HTTPS as a ranking signal it’s integration becomes even more beneficial. If your website does not use HTTPS, Google does not rank it as well as it could. Even if it did not affect your search engine rankings, a secure website is a good thing. Consumers prefer secure websites that they can trust. Take a look at the significant benefits HTTPS integration can bring to your website.
Failure to make the switch could leave you open to a sudden algorithm change. A worst-case scenario would be to see your rankings disintegrate overnight. Marketers and website owners have started to believe that HTTPS will definitely be rewarded by Google as well as with their potential customers/clients.
Javier Quincoces on 02-Mar-2018