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Boost your Ranking by Switching to HTTPS

Hyper Text Transfer Protocol Secure (HTTPS) is the secure version of HTTP, the protocol over which data is sent between your browser and the website that you are connected to. The ‘S’ at the end of HTTPS stands for ‘Secure’. Using HTTPS, the computers agree on a “code” between them, and then they scramble the messages using that “code” so that no one in between can read them. This keeps your information safe from hackers. It means all communications between your browser and the website are encrypted.

The efficiency of keeping the site visitors’ information safe made it preferred choice for payment transactions by websites that dealt with money primarily online banking and online shopping order forms. But the growing need of internet security and the threat of data theft prompt Google to take an effective action. The search giant has put in strong HTTPS encryption by default in Chrome. Web browsers such as Internet Explorer and Firefox also took the same path and started to display a padlock icon in the address bar to visually indicate that a HTTPS connection is in effect.

Best Practices when Implementing HTTPS-

  • Use robust security certificates and start with a test server
  • Crawl the current website and use server-side 301 redirects
  • Verify that your HTTPS pages can be crawled and indexed by Google
  • Support HSTS
  • Update references in content, templates, canonical tags, hreflang tags
  • Plugins, modules and add-ons should also be updated
  • Crawl the site to make sure you didn’t miss any links and nothing is broken
  • Make sure any external scripts that are called support HTTPS and force HTTPS with redirects.
  • Monitor everything during the migration

Why Switching to HTTPS is a Clever Decision-

Google puts top-priority to security and after the announcement of treating HTTPS as a ranking signal it’s integration becomes even more beneficial. If your website does not use HTTPS, Google does not rank it as well as it could. Even if it did not affect your search engine rankings, a secure website is a good thing. Consumers prefer secure websites that they can trust. Take a look at the significant benefits HTTPS integration can bring to your website.

  1. HTTPS sites will rank higher in the Google search results.
  2. Making the switch to HTTPS also helps with the loss of referral data that happens when the referral value in the header is dropped when switching from a secure website to an unsecured website.
  3. Google has also updated Google Webmaster Tools to better handle HTTPS sites and the reporting on them.
  4. HTTPS reassures your existing and potential customers that you care about safeguarding their data, boosting your brand’s reputation in the process. Customers are far more likely to complete a purchase if they see that your site is secured
  5. Migrating to HTTPS will improve analytics about web traffic referred from HTTPS websites, as referrer information is not passed from HTTPS websites to HTTP websites.

Failure to make the switch could leave you open to a sudden algorithm change. A worst-case scenario would be to see your rankings disintegrate overnight. Marketers and website owners have started to believe that HTTPS will definitely be rewarded by Google as well as with their potential customers/clients.


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