With the beginning of the year 2018, digital marketing experts are already trying to figure out the trends that will dominate this year. Market experts are viewing that few conventional marketing trends will be changed and many emerging technologies and platforms will get immense prominence. With search engines getting smarter, let’s keep our focus on the trends that will dominate 18:
The rise of digital assistants has presented a growing market that can change the way search queries are performed. With voice searches stepping in as an additional dynamic, the rules of SEO are being adjusted to fit this rising trend. As a result, the way business owners optimize their websites will have to change because voice searches differ from typed searches and this fact will, in turn, affect SEO as well. This means that marketers interested in voice search SEO will need to reflect this in their strategies. For B2C marketers looking to engage with wider audiences, be sure to find ways to put your products or services front and center through voice apps or recommendations.
Instagram has a large user base and it has already surpassed Twitter in the number of its monthly active users, which makes it a hot topic in 2018 among marketing specialists. Content on Instagram is simply more shareable, easier to understand, and far more universal than other types of content. Consumers on Instagram interact with brands in an enthusiastic way that other social media users do not. Instagram users are 58 times more likely to interact with branded posts by liking, commenting and sharing than Facebook users, and 120 times more likely than those on Twitter. The data absolutely proves that Instagram will become the best social and mobile platform for brands to reach audiences that are willing to engage in 2018 as well as for the coming years.
2018 is more than likely to be the year that brands realize the potential of putting mobile first, that means the mobile version of your website becomes the starting point for what Google includes in their index, and the baseline for how they determine rankings. Google is treating the mobile versions of each page as the primary page to index, with desktop versions being secondary. For global businesses it is important to build websites that are performing well on all the hand-held devices. It has been predicted that Google will fully implement mobile first indexing in this year.
It is expected that SEO techniques will be redefined and updated continuously and the businesses that will adapt to these changes will surely stay ahead of their competitors. Stay tuned with us for more exciting tech news in our future blogs.
Javier Quincoces on 02-Mar-2018